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Behind the vision and growth of this school is a strong foundation of support—and a story that goes all the way back to the beginning. Celena and her husband, JC, met when she was just 15, working at his grandmother’s beauty supply. What started there grew into years of building, dreaming, and creating a life centered around family and business.
JC has been a constant source of encouragement through every stage of Celena’s journey. With a background in management, entrepreneurship, corporate structure, and finance, he brings the strategy and stability that has helped turn big ideas into something sustainable. At the same time, he’s also been the hands behind so much of the vision—taking on the role of a YouTube-taught contractor and handyman to bring Celena’s design dreams to life within their spaces.
His ability to build—both in business and physically—has played a huge role in the company’s growth, from creating systems and structure to supporting a team and expanding multiple businesses. When the school became Celena’s next vision, JC stepped in fully—working through the state licensing process while continuing his own career, helping turn the idea into reality.
Together, they’ve built a partnership that blends creativity, vision, and structure—creating not just a business, but something with lasting purpose.
Building a Cosmetology school in Lodi, CA has been a dream come true.